Small Business Guide
Since social media is getting to be a bigger part of everyday life, it is a good strategy to include it in a business communications portfolio.
A positive Tweet will act as a testimonial or proof of good service for a business. A very inexpensive ad that is arguably more effective than the paid for ads.
Of course, a bad review will create the opposite effect. Clients are starting to use Twitter to voice out dissatisfaction and complaints of a business offering.
“There are many people you need to follow on Twitter for business reasons such as customers, suppliers, neighboring businesses, peers and competitors. As the number of people you follow grows, so does the noise. It gets harder to hear the important messages among all of the others;